● Content creation for our target audiences on social media platforms, including Instagram, YouTube, Twitter, Discord, TikTok, Reddit, Facebook and Linkedin
● Planning and executing social media strategies to grow our social following and increase brand awareness, aligned with our marketing strategies
● Researching around the industry, including direct and non-direct competitors and staying up-to-date with digital technology trends
● Representing the face of the brand and being the first point of contact for fans, customers, etc.
● Writing emails
● Writing press releases to journalists
● Organizing events to increase brand awareness and engage the audience, eg. contests, giveaways, and teasers
● Using analytical tools to measure the success of social media strategies and reception
● Interacting and building long-lasting relationships with fans, customers (prospective and existing), and industry professionals through private messages, comments, emails and forums, about topics in the industry, products and brand
● Working closely with the sales department to stay updated on new products and marketing goals and organise posts for the merch pages
● Working closely with the label's artist & relations manager to help cater to the beatmaker community and organizing posts for the label's social media pages
● Working closely with the artistic director for creative input on social media post visuals
● Alerting the customer service team of any technical issues or concerns noted on social media, and following up with updates
● Reporting back regularly to the team with social media analytics, as well as feedback and suggestions of your own and from the community